We hold a strong belief in our studio: adapting to our clients’ tastes is crucial for our images to be perceived as beautiful. But what is beauty? What looks stunning to one person may seem ordinary to another.
As CGI artists and architects, we have learned that there is no universal definition of beauty. Taste is deeply personal and influenced by culture, experience, and perspective. This is why we don’t rely on a fixed “style” in our work—we adapt. Our goal is not to impose a singular aesthetic but rather to shape each project into something that speaks to its intended audience.
This philosophy is clearly reflected in our portfolio, where you’ll find a wide range of styles and approaches. We take immense pride in our ability to step outside personal artistic preferences. In our opinion, the ability to embrace different perspectives is what elevates an artist from mediocrity to mastery.
Every project is a unique narrative, and our job is to translate that story into a compelling visual experience. Several key factors determine our approach:
1. The Client’s Vision – The architecture itself is a result of thoughtful decisions by its designers. Our job is to bring that vision to life with clarity and intent.
2. Purpose of the Project – A competition entry, a real estate campaign, or a conceptual proposal all require different visualization strategies.
3. Design Influences – Understanding the sources of inspiration behind the project helps us make informed artistic choices.
4. Marketing & Target Audience – If the visualization is meant for a broad market, it must appeal to general tastes. However, high-end designs may call for a more curated aesthetic.
Communication is key. Our process begins with asking questions, discussing ideas, brainstorming, and exchanging references. The more we understand the project’s essence, the more effectively we can visualize it
Differentiating between styles is not always easy.
It often requires trial and error, back-and-forth discussions, and multiple revisions—especially in first-time collaborations. Over the years, we have refined a workflow that allows us to work alongside our clients’ design teams rather than just delivering images in isolation.
• Suggesting ideas based on our artistic expertise
• Exploring different stylistic directions that fit the project’s goals
• Testing various lighting, materials, and moods to find the perfect balance
While this may seem time-consuming and complex, experience has shown us that investing extra effort in the early stages always pays off in the final result. The stronger the foundation, the more impactful the final visualization will be.
There is no such thing as an absolute definition of “beautiful” .It is an ever-changing, deeply personal concept that shifts from person to person. However, great visualizations do not rely on beauty alone—they create impact.
Through years of experience, we have developed a keen sense of how to create imagery that resonates with a wider audience, regardless of personal preferences. By combining technical expertise with artistic sensitivity, we produce visuals that don’t just look good—they tell a story, evoke emotion, and create a lasting impression.
And that, in itself, is what makes an image truly powerful.
Or contact us via email office@vikway.com
